Commercial Capabilities

At Calbaq, we are responsible for point-to-point distribution management. We focus on meeting the needs of the brands we represent.

Strategic Allies in Distribution Management

We manage the distribution of prestigious local and global brands, being leading providers in Market Expansion Services, making us the best ally for companies looking to develop their business in Ecuador.

Thanks to our internal organisation, which includes administrative, marketing, and logistics departments, we carry out our activities through 9 major mass-market categories that cover a wide range of business sectors. Additionally, we have 3 proprietary distribution centers in the cities of Guayaquil, Quito, and Cuenca, strategically located to cover the main regions of the country.

As part of our mixed distribution strategy, we build our national reach both directly, through customer service, and indirectly, through our distributors.

We have commercial agreements with all the retailers in the country and directly serve smaller or complementary chains that help us extend our reach to additional consumers.

Our distribution combines different models to achieve granularity and capture market potential. We also have a broad portfolio of clients across various business sectors, serving over 60,000 direct and indirect customers.

We cover our main products in department stores, the HORECA channel, independent supermarkets, and other new channels.

Clients nationwide.
+ 0 K

We are Market Strategists. We have the ability to analyse the performance of each sub-channel or retailer. We develop our execution guide to achieve the Perfect Store based on its shopping environment through a dedicated execution team.

EXPERTS IN DEVELOPING CHECKOUT FURNITURE AND CHECKOUT PRODUCTIVITY WITH PRESTIGIOUS GLOBAL BRANDS

– Over 20 years of experience in developing checkout furniture for self-service and pharmacy channels.
– More than 3,000 checkout units executed nationwide.
– Constant improvement and innovation with our checkout area partners.
– Display stands and planograms.
– Leadership and advisory.
– Daily pickup tracking by display.

WE UNDERSTAND THE IMPORTANCE OF PRODUCT AVAILABILITY AND VISIBILITY ACROSS DIFFERENT DISTRIBUTION CHANNELS.

– A trained team with over 50 exclusive merchandisers.
– Our merchandising team ensures differentiated execution by clustered business environments to serve the market and achieve the best visibility for the portfolio.

ANALYSIS AND SERVICE STRATEGY FOR OUR BRANDS

We have the capability to analyse the performance of each sub-channel or retailer through key business information.

MODERN CHANNEL:
Sell Out $
– Units
Market Share

TRADITIONAL CHANNEL: 
-Drop size.
Active Points.
Repurchase Factor
Number of Orders.

We develop our execution guide to achieve the perfect store based on its shopping environment.

Defined business environments to execute the Perfect Store, always keeping the shopper at the centre of our strategy.

+97%

Hypermarkets

+60%

Supermarkets

A trained team with exclusive merchandisers covering 70% of the Ecuadorian market.

+90%

Wholesalers

+70%

Independent Supermarkets

Our Business Intelligence capabilities translate into: Continuous deep dive into opportunities, ongoing commercial alignment, and strategic growth with constant improvements in all aspects of the business.

WORLD-CLASS ERP

ONLINE AND REAL-TIME VISUALISATION

Forecast pro

RPA TECHNOLOGY

BUSINESS INTELLIGENCE: DASHBOARDS WITH KPIS AND DATA MINING

REVENUE GROWTH MANAGEMENT