About us

We are a proudly Ecuadorian company dedicated to the manufacturing, importation, exportation, and commercialization of high-quality products. Our operations cover the most important regions of the country, allowing us to have a presence throughout the national territory. Additionally, we responsibly and efficiently lead the exclusive distribution of renowned local and global brands within Ecuador.

We have maintained our position as a reliable commercial reference in Ecuador for 50 years by placing our clients and consumers at the centre of what we do, delivering quality solutions for various consumption occasions where we participate. This makes us their strategic allies in distribution management.

Our 50 years of corporate presence in Ecuador

Provide us with the endorsement of having the knowledge and experience needed to develop brands with sustained growth.

Mission




To develop and represent successful mass consumption brands that generate value for our customers, strategic partners, and collaborators.

Vision




To be recognized as the best Ecuadorian mass consumption company.

WE BET ON INNOVATION




This is the engine of our growth, as we drive our brands to achieve success through the implementation of improvements to existing products. In this way, we offer new products that meet the unmet needs of Ecuadorians.

OUR VALUES

Innovation

We systematically strive for innovation, continuously
updating and improving our business processes and
practices.

Commitment

We are committed to transparency, quality, and value
delivery in the relationships we maintain with our
customers, strategic partners, and collaborators.

Teamwork

We foster the best environment for each team to share
knowledge, enhance skills, and build professional and
interpersonal relationships, committed to the company’s
mission.

Efficiency

We work to ensure that processes and activities at
CALBAQ are carried out by optimizing resources under
principles of operational excellence.

Sustainability

We believe that every activity should safeguard the
well-being of our community, the environment, and our
stakeholders.

OUR HUMAN TEAM

1

We foster open and friendly work environments through a human-centered approach to ensure the success of our brands.

2

We shape the future with a strong work ethic driven by the passion our collaborators bring to everything they do daily.

3

Our human talent is in constant development, maintaining close relationships based on ethical practices with our business partners, clients, and suppliers.

RECOGNITIONS

2012

Effie Awards Ecuador

Silver Effie
Category: Sustained Success
Advertiser: Calbaq S.A.
Brand: Tip’s
Campaign: We Are at War Against Bacteria and Bad Odor

2012

Diakonia Food Bank

“Get Energized with Diakonia Food Bank and Duracell for the Most Needy,” an initiative that has contributed to reducing environmental impact and enhancing the well-being of beneficiaries.

2017

Cámara de Comercio de Guayaquil

We received the Recognition for Excellent Institutional Management from the Guayaquil Chamber of Commerce.

2021

Kantar

Recognized as a success case for household penetration with the Tip’s brand during the pandemic.

2021

Ekos

Selected as a POWER DIGITAL BRAND on Facebook and Instagram in the disinfectants category by Ekos magazine.